By 1895, the business was renamed Daisy and had set its focus on manufacturing the pellet guns. The good news? They were more than capable of meeting that demand. Unfortunately for the windmill company, people seemed far more interested in the gun than the main product. Hamilton, who had also designed the company’s windmills.
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(It would relocate to Rogers, Arkansas, in 1958.) With the purchase of a windmill, customers would get a free gift-a metal air rifle made by Clarence J. The company was founded in 1886 as the Plymouth Iron Windmill Company in Plymouth, Michigan, which distributed steel rather than wood windmills to farmers. And there was really only one company that could do it justice.Īt the time, Daisy was considered the market leader in BB guns. He was, after all, prone to shooting his way out of trouble. Having Red “endorse” an air rifle made a lot of sense. In my private museum, there was an official Red Ryder lariat, a bull whip, bank and gun and holster set.” “A life-size poster of Red Ryder and Little Beaver stared from the back of my bedroom door.
“I sported a Red Ryder adjustable secret decoder ring,” he wrote. In 1983, Pensacola News-Journal staff writer Bruce Martin recalled a childhood bedroom that was stuffed with Red Ryder paraphernalia. (Licensed entertainment products, in fact, wouldn’t see a major push until the 1977 release of Star Wars.) While licensing is a common practice now, it was less prevalent in the 1940s, when little more than Disney products and Beatrix Potter characters showed up in toy aisles. Red Ryder’s name recognition made the character attractive to licensees.
That was followed by a staggering 23 feature films between 19, television pilots, radio programs, and comic books.
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Such was the appeal of the strip that in 1940 Republic Pictures produced a 12-chapter movie serial, Adventures of Red Ryder.
He had a sidekick, Little Beaver, and a horse named Thunder. The pellet gun was a licensed product based on a popular cultural character of the era: Red Ryder, a comic strip character that debuted in 1938 and ran in roughly 750 newspapers.Ĭreated by Stephen Slesinger and illustrated by Fred Harman Jr., Red Ryder was a cowboy who attempted to right wrongs in the San Juan Mountains. Ralphie begging for a Red Ryder was not unlike a kid today asking for a pair of Spider-Man pajamas.
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